A woman who loves sex, Sal. A man who loves sex, Jack. They fall in love. Marriage. A baby. Another baby. The sex becomes less passionate, less enticing, just less overall. So, what do they do? They go on a journey to find their sensuality again, but it wasn’t that easy…..and as they explored high and low, browsing unappealing and unapproachable adult e-commerce stores, they saw an opportunity. Just as the fire was relit, so was an idea, that’s when Mojoco was born.
Tell us your original vision for Mojoco?
My vision was to create a comfortable environment for everyday women to shop for sensual products. I knew great imagery would be vital. A curated range of the best products to help make selection easier and less confronting. Enticing content. And most importantly send a message that women’s pleasure is important, normal and fun.
Describe your company in a few words
An adventurer exploring the world of women’s pleasure.
What is your most popular selling product?
The Tenga Smart Vibe Cock Ring. The ring goes around the penis and the vibration hits the clitoris while you are having sex. It’s also great to use on your own. I recommend it to everyone and have only had rave reviews. It’s Jack and my favourite toy too.
What’s been your proudest moment?
When you go from an Accountant to an adult shop owner the conversation surrounding what you do for work changes quite dramatically. Labelled the most boring person in the room to the most interesting. The first few times I talked about the business socially I was a bit unsure how to approach it. And then about six months ago the work question arose again and I delved into my passion for female pleasure amongst a group of strangers. The conversation that flowed was fascinating and I realised that this is what I’m meant to be doing.
Tell us the most important business lesson you’ve learnt so far?
It didn’t even cross our minds to do research into the industries advertising restrictions. We are restricted from advertising pretty much everywhere! This has meant we’ve had to get creative which is ok but it was a challenge we weren’t prepared for. Be sure to consider marketing strategies before you press go on a new idea because without an avenue to get your idea out there you won’t succeed.
Best piece of advice for improving your love life
Remember that it all starts with you. Be honest with yourself. Listen to your body. And then take that with you into your relationships.
Who or what inspires you?
Getting naked, walking through our rainforest/ bush backyard to the creek and diving in. I have time with my thoughts and the feeling of the fresh cool water always makes me feel invigorated and ready to take on whatever life throws at me.
Mojoco is on a mission to cut through the uncomfortable and unrelatable experiences most adult product shops deliver and build around virtues upon the belief that sex is simply a normal thing, so an adult product shop should be real and approachable.
We’ve had enough of the mystery and clichés surrounding female pleasure, so let’s get straight to the point. We all love sex. We all want to have brain exploding orgasms. And we all have completely unique bodies and minds. But we don’t see that as a challenge… it’s an adventure. So we’re getting real and ditching the one size fits all approach to sexuality.
For more information about Mojoco and to view their female friendly and couple friendly adult products range head to their online shop www.mojoco.com.au