Jellysmack signed ten local content creators to help these video creators grow their audience across multiple social media platforms.
With the launch of their Creator Program in Australia and New Zealand, they signed the following innovative and popular YouTube channels: HowToBasic, JoshDub, How Ridiculous, Jazza, Mully, Self Sufficient Me, Tannar, Vincenzo’s Plate, Cupcake Savvy Kitchen and SAMMIT.
These creators cover a range of different topics from food to comedy (ranked by the number of subscribers). Here’s your not suitable for work warning.
Jellsmack’s Australian creators
HowToBasic (16.7m YouTube subscribers)
5th largest Australian YouTube channel Comedic how-to videos about anything with a twist (e.g. how to survive Squid Games, make the perfect coffee, fly a drone, make mashed potatoes, etc.) Follow HowToBasic YouTube.
JoshDub (9m YouTube subscribers)
9th largest Australian YouTube channel One of the biggest Australian gaming creators in the VR world, Josh loves to make Aussie jokes and collaborate with his group of gaming friends “The Boys” in Onwards (a shooting game). Follow JoshDub YouTube.
How Ridiculous (6.5m YouTube subscribers)
Three Aussie blokes who love to test their limits by creating ridiculous experiments, challenges and absolute feats of the impossible. How Ridiculous YouTube.
Jazza (5.7m YouTube subscribers)
Australian YouTuber, artist, animator, and presenter best known for his outrageous art tutorials, challenges, and animations. Jazza YouTube.
Mully (5.4m YouTube subscribers)
Creator producing humorous VR gaming videos. He is also a part of the gaming group “The Boys” and loves to play pranks on his friends while gaming and having a laugh. Mully YouTube.
Self Sufficient Me (1.4m YouTube subscribers)
Videos about organic farming, composting, creating your own vegetable garden from scratch and overall survival tips on how to grow fruit and vegetables. Here you can learn about organic gardening, realistic self-sufficient living, keeping quail, chickens, and lots more. Self Sufficient Me YouTube.
Tannar (1.2m subscribers)
Comedic YouTuber who loves to do reaction videos, play pranks on her friends and take on crazy challenges. Tannar YouTube.
Vincenzo’s Plate (710,000 subscribers)
Vincenzo showcases how to make delicious, easy to cook Italian recipes with heart. Vincenzo’s Plate YouTube.
Cupcake Savvy Kitchen (636,000 subscribers)
The tips, tricks and secrets to creating amazing cakes, cupcakes and sweet treats. Cupcake Savvy Kitchen YouTube.
SAMMIT (470,000 subscribers)
An Aussie car fanatic showcasing his life living in Japan and racing the coolest Japanese cars. SAMMIT YouTube.
Jellysmack APAC General Manager, Laurent Hulin, said: “I am thrilled to announce that we now have a dedicated, experienced local team to serve and support our current and future creator partners in Australia and New Zealand. Jellysmack straddles AI and the creator economy to help video makers embrace their passion, build new audiences and amplify monetisation, and we are looking forward to fast-tracking their growth locally and internationally.”
Ritchie said that the ANZ market has been very receptive to Jellysmack, with the unique ability of local creators having a global appeal. For example, 59% of How Ridiculous’s 6.4 million YouTube subscribers are from the U.S.”
“A couple of things are unique to the ANZ region: social media platforms’ monetisation is among the highest globally, enabling creators to make a living from creating content. Second, their content is exportable to bigger markets, such as the U.S. and U.K., translating to our ability to generate incremental audiences and revenue. It is a key priority for our business to set up local operations to support and help grow Australian and Kiwi content creators across all social media platforms so they can maximize their growth, engagement, and revenue,” Ritchie said.
Co-founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil, Jellysmack is the global creator company that detects and develops the world’s most talented video creators through technology. The company’s proprietary data and video optimization tools drive social audience growth, unlocking new revenue streams and amplifying monetization. The company is currently home to over 350 influential creators, including MrBeast, PewDiePie, Bailey Sarian, Brad Mondo, Karina Garcia, Derek Deso and Patrick Starrr. Jellysmack optimizes, operates, and distributes creator-made video content to Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube. The company’s creator strategy builds upon its success in scaling its own original content channels in beauty (“Beauty Studio”), soccer (“Oh My Goal”), gaming (“Gamology”), and more. According to leading global video audience measurement firm Tubular Labs, combined Jellysmack-managed content boasts 10 billion global monthly video views and a cross-platform reach of 125 million unique U.S. users, reaching nearly 45% of all Americans and making it the largest digital-first U.S. company in monthly social media viewers. To learn more, visit the Jellysmack website.