If you enjoyed Greta Gerwig’s Barbie movie, then you’ll be excited about the OPI collaboration.
OPI joins Warner Bros. and Mattel in ushering Barbie from the big screen into the real world with OPI Barbie the Movie Collection.
These were conceptualized with the film’s director and writer Gerwig and channelled the film’s feel-good energy.
Nail enthusiasts can embrace the current Barbiecore trend with:
- four mood-boosting pinks in crème and metallic finishes, including a bold, saturated magenta hue.
- Barbie’s signature hot pink
- three bright shades of lemon yellow, sky blue, and shimmery baby blue.
- Two glitter shades with iridescent, silver, and pink foil particles
You can add some extra sparkle to your nails with a spectrum of fun, vibrant hues. You can collect the nine Limited Edition shades.
Barbie Collection Comments
“OPI is excited to partner with Warner Bros. and Mattel for this collection. Barbie represents empowerment and inclusivity, which are core values of OPI,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With a nail colour for every mood and moment, the OPI consumer is poised to do anything. When it comes to using colour for self-expression, there are no limits, just as there are no limits to what the wearer can accomplish.”
“The pink aesthetic is a fashion and beauty staple, and this collection’s hero shade Hi Barbie!–a catchphrase from the upcoming film that is already taking the internet by storm–epitomizes the Barbiecore trend,” adds OPI Global Director of Colour Equity Jill Bartoshevich. “The collection’s palette of nostalgia-evoking hues offers consumers a taste of escapism with an array of joyful colours.”
Barbie Collection Shades
OPI Barbie the Movie shades will be available in Nail Lacquer only, including:
- Bon Voyage to Reality!: Leave it all behind in this nude pink crème.
- Every Night is Girls’ Night: Barbie is the life of the party in this iridescent glitter.
- Best Day Ever: Every day’s the best day in this pink glitter.
- Feel the Magic: Come on and feel the magic in this deep pink crème.
- Welcome to Barbie Land!: A perfect shimmery pink for a perfect pink place.
- Hi Barbie!: A hot pink crème that’s literally so Barbie.
- Hi Ken!: Be a perfect Ken in this bright yellow crème.
- Yay Space!: A shimmery baby blue that’s out of this whirl.
- My Job is Beach: A mid-tone blue crème that’s so beach.
OPI Nail Lacquer features a highly pigmented, rich formula for even application without streaking, boasting up to seven days of wear when used with a professional service.
Follow along @OPI on Instagram, Facebook, and TikTok, and find the brand on Twitter @OPI_PRODUCTS! #OPIxBARBIETHEMOVIE
About OPI
As the world leader in the professional nail care industry, OPI, a division of Wella Operations US LLC, is committed to providing high-quality products and services with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colours and iconic names, OPI’s heavily pigmented lacquers are super rich, long-lasting, and chip-resistant – offering an affordable luxury to consumers.
Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives.
About Barbie the Movie
Warner Bros. Pictures Presents A Heyday Films/A LuckyChap Entertainment Production, A Mattel Production, “BARBIE,” directed by Greta Gerwig, starring Margot Robbie, Ryan Gosling, America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell. The film is written by Greta Gerwig & Noah Baumbach, based on “Barbie” by Mattel, and produced by David Heyman, Margot Robbie, Tom Ackerley and Robbie Brenner. The executive producers are Michael Sharp, Josey McNamara, Ynon Kreiz, Courtenay Valenti, Toby Emmerich and Cate Adams.
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