Emma Isaacs, founder and global CEO of Business Chicks returns with a business book called The New Hustle.
The “don’t work harder, just smarter” tagline isn’t a new concept. However, the last year has created enormous changes to people’s daily routines and allowed for more flexible workplace practices. The author says the old ways of long commutes, unproductive meetings and outdated systems no longer work well.
The book is written with 77 anti-rules on how Emma approaches her business and professional life. The chapters are small and easy to read in chunks. The book has sections on the old way of working is dead, relax, determine, bend, enjoy, begin, relate, write, lead, own, act, grow and play.
Some of the suggestions include personal examples and quotes. She encourages you to ask ‘What for?’ and write emails that include a ‘what’s in it for me’ section.
Coming from a different work background and experience, I don’t necessarily agree with all of her rules. From experience, I’ve discovered that different companies have different rules, and what’s acceptable for one manager might not be for another. So perhaps it’s best to think of these rules as guidelines or ideas.
The New Hustle might spark a new way of thinking about your work or approaching your day with a fresh mindset.
Imprint: Macmillan Australia
About Emma Isaacs
Emma Isaacs is the founder of Business Chicks and one of Australia’s best-known entrepreneurs. When she was just 18 years old, she started growing her own recruitment business, which she successfully ran for seven years before founding Business Chicks and building it into Australia’s largest and most influential community for women. Emma is a serial property investor; she has raised over A$13 million for charity; she is the author of the bestselling book Winging It; and she is a mother to six children. https://thenewhustle.businesschicks.com/